The most precise archive as the brand only has one model, a penny loafer.
Aurlands comes from Norway, and where Penny Loafer is considered to originate.
Norwegian Nils G. Tveranger developed penny loafer based on moccasins shoes in 1926.
So the selling point of Aurlands is the true origin of penny loafer and comfort.
Laser focus on one product with heritage, I feel it is a good try.