Gulun, though not the hottest brand in leather shoes enthusiasts’ circle, still a well-known brand.
Compared with other sewing shoe brands in China, Gulun basically has no marketing, which can of course be said to be the lack of brand power, because we consume not only the goods themselves.
Gulun shoes are quite good.
What exactly is good? It is the harmonious aesthetic feeling of shoe last and layout.
Last shoes are not particularly eye-catching, or even fashionable. Many people complained to me about the vamp, saying that it was actually a brand, not his original creation.
There is nothing to admit about this. Does Gulun have its own original core vamp/style at present? I am afraid that we don’t have. It’s like a custom-made world. But it doesn’t affect that its products are still competitive.
Another point that has to be mentioned even more is the cost performance.
Everyone knows that we don’t like to use the word cost performance, because I think this is a race to the bottom and a standard industrial thinking. In the early days of my fp brand, I did market research, and I found that I couldn’t pick out the fault of a brand, that is, Gulun. Hand-sewn along the edge, hand-sewn outsole, early 1000 s, how can you let me spray?
I want the data from Gulun. The following five models are the best-selling styles since Gulun was founded more than ten years ago. To my great surprise, boots actually occupy two!
Best selling Oxfords
The triple joint Oxford with the square chisel head, at least from this angle, gives me a very strong feeling of George Cleverley. Very shocking! Selling well is not unusual. Then if you look at the pressing teeth on the edge, you will also think that the shoes are very advanced, right?
Then there is this three-joint derby. It should still be the same last. So even though Gu Lun didn’t even tell everyone how many last trees there were in his family, what were they? However, the recognized last trees would naturally emerge.
Then look at the details of the three joints. When you say that the uppers of Gulun are all copied, people may play in finer places!
I haven’t observed Gulun’s products well before, and I have to say that Mr. Pan of Gulun still has something aesthetically.
Best selling loafer
This pair is also very similar to the best-selling Elliot of Carlos Santos. I have never understood why this is the most featureless Love, and it sells best.
The last shape of Love is good, slender and round at the same time. The apron area is slightly rough.
Best selling boots
A pair of round-headed Chelsea, so what is the reason for selling well? On the one hand, of course, this last shape is very beautiful, round and full of feeling.
On the other hand, this is a pair of full leather Chelsea, and the only seam is behind the shoes.
Once again, I stood at the high point of cost performance! The same price is invincible, and everyone can’t refute this statement.
Another pair of Chelsea!
This is very surprising to me. Because of boots, even in the group of male peacocks wearing sewing shoes, not many people wear them. Among the boots, the only one that can be sold is Chelsea. What riding boots and Balmoral boots can’t be sold at all, let alone button-down boots!
But Chelsea can enter the top five, which is a myth for any brand. The only thing I can think of is to be a Chelsea-born, affiliated with LVMH Group R.M.William. Gulen, this is actually two pairs.
This pair, obviously, uses an extremely grandiose square-headed hard chisel, and wants to know what portraits the people who buy it are!
Summary
I think the main reason for these best sellers is that the aesthetics of the last shape is good, and there is nothing brilliant on the upper. Then, at its price, no one can beat it, and it is a knowledgeable choice.
