Do you know this chair?
This should be the most frequently appeared chair related to men’s shoes on Instagram.
If you don’t remember, look at the next picture.
Are you more familiar with the shoes after you put them on?
This brand is Blazing Wonders, from Shanghai.
The reason why the fragrance blooms in the wall is that most of the orders come from overseas. Although there are some fans and customers in China, the overall popularity is very low.
Why has Blazing Wonders won the favor of many European and American customers?
The most important thing is MTO’s unlimited right to fire. Blazing Wonders also has no shoe-making business, all of which are MTO.
The second point is cost performance, 3500, hand-sewn edge, blind waist and piano bottom.
Both points are firmly nailed to the fans’ point. We can also say that it is such a brand that serves fans.
This way of attaching the forefoot, Triumph’s toe iron piece, is the routine operation of Blazing Wonders, but it is not the service that most brands will provide.
Third, minority leather. As an MTO brand, there are naturally many options for leather, but if customers have no special requirements for leather, the brand must have default leather, right? General brands will be the calf leather of hammel, the museum of Ilcea and the suede leather of CFS. But Blazing Wonders’ calf leather was chosen from ROUX Leather Factory in France, which belongs to LVMH Group.
Crust leather is not made by Bounado in Italy, but by a tannery in the Netherlands. Very unique choice, even I have never touched the product, which is very exciting.
The last point may not be so important, but it is extremely important for people who really consume, and that is the service of Helen, the manager. The word MTO can be very simple, such as changing the color from black to dark brown in the existing styles, or extremely complicated, such as the shape of Medallion on the toe, the color of piping around the toe, or even developing a completely new upper design for me! This communication is really no small matter.
Blazing Wonders’ workshop is in Fengxian District, Shanghai, and I was lucky enough to see it last week.
I have shown you a lot of workshops, which can be said to be similar, but I am always glad to find something new.
The overall working environment is not bad, the stations are all on the left hand side, and on the right is the storage of some materials, such as shoe boxes and bags.
Inside the right hand side, there are a lot of last shoes. Now Blazing Wonders has 41 last shapes for guests to choose from, which is really exaggerated.
The first step is to cut the piece. This leather is from the Dutch tannery.
Upper making.
For many Chinese shoemakers, Edward Green’s signature reverse stitching is a routine operation. I have to say, the speed of China is amazing!
Handlasting.
This is another way adopted by most domestic brands (at least the brands I introduced). And most of Europe, it is mechanical stretching last. Compared with the machine, the advantage of handwork is to make the leather surface tighter, and then it can better realize the sharp last shape.
Attach the midsole to the last.
Hand-sewn edge strip. The process of rising the wall from the midsole was not photographed.
Here comes an interesting process.
What is this? Cowhide heel. However, why is the heel this shape?
Do you recognize the match with this rubber?
I am also very surprised, because the heel of Gerberei Martin in Germany, which I represent, is spliced. Of course, Thomas Martin also told me that they only produce leather, and they have to cut the leather and send it outside for splicing leather and rubber.
I asked Helen, there are spliced heels on the market, why do you want to splice them yourself?
The answer is that Blazing Wonders’ Cuban heel angle is particularly large. If you buy finished products, the amount of polishing will be too large, but it will consume working hours.
There is also special equipment to press the two together.
By the way, the heel height of sewing shoes is generally 3cm, and the heel height of Blazing Wonders can be customized, and then if you don’t say it, the default is 3.2cm.
The assembled heel is polished at the edge.
Then there is the post-treatment process, such as the coloring of the edge as seen in the picture.
The color of the sole is grandiose, but there is nothing to say about the client’s request.
There’s something more grandiose, isn’t there?
Blazing Wonders is probably the most suitable brand for shoe enthusiasts, with low price, unlimited fire right and Helen’s patient service. Suitable for people with their own ideas.
By the way, it’s free to modify the last.
