An Interview with YI Tian, the Founder of ZHUOLV

If we talk about the most popular dress shoe brands in China in 2025, AXEN thrones the entry level, and ZHUOLV the highest end. (fp in the middle).

Perhaps many people have met the founders of ZHUOLV, YI Tian, but few people know his background and why he founded this brand.

Let’s get to know the boss.

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An Interview with Cobbler WEN Tao

Although WEN Tao is not a shoemaker, as a cobbler, he has become a name that cannot be ignored among all leather shoes lovers.

When someone wants to resole, install toe plate and attach rubber piece to the outsole, it is impossible not to think of him at the first time, because his work is the finest and best.

In 2023, he joined the Oct Tenth team.

I think as a media to promote sewing shoes/gentleman shoes/handmade shoes (I most approve of the first one, not emphasizing craftsmanship, but emphasizing its durability and sustainability), it is not a flag-waving cry for the brand, or where there is discount information, it should always be settled on people. Practitioners, consumers and bystanders are the subjects that make the circle of an article more vivid.

Let’s come to the story of WEN Tao.

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Best Sellers of Gulun

Gulun, though not the hottest brand in leather shoes enthusiasts’ circle, still a well-known brand.

Compared with other sewing shoe brands in China, Gulun basically has no marketing, which can of course be said to be the lack of brand power, because we consume not only the goods themselves.

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An Interview with Japanese Bespoke Shoemaker, Yutaka Moriguchi

Yutaka Moriguchi is a Japanese bespoke shoemaker who gained a lot of loyal customers and built his own balanced, understated style. After running his atelier for more than 10 years, he is a master and makes fantastic shoes skillfully.

It is a great honour to have this interview with hm.

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