A Niche but Real Favour of Old Money, Butterfly Loafer
In recent years, the style of quiet luxury represented by Loro Piana and Brunello Cucinelli, and Ralph Lauren, is in full swing.
On the one hand, it is a fight back of logo fever/logomania in previous years and a “rebellion” (rebellion is generally used to describe young people, but this time it seems to be the other way around);
On the other hand, many brands have joined the ranks, such as Zegna, which has long been the represent of business, embraced them with all their strength.
What is the old money style?
Many people will talk about colour palette, styles, materials and other elements, but I think that the essence is what the old money choose. Old money is defined as having been rich for at least two generations or more. Why do the old money choose such elements? Because they don’t need to prove his wealth to others (this is just the opposite of logo fever), then the lighter colors are more relaxed and leisurely, showing that he is a “leisure class”, and finally, luxury materials can be considered as the most “practical value”-comfort.
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