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If any Japanese dress shoes brand is most famous in China, it must be Regal. When I first started blogging, there was a message saying that these shoes you wrote were not as good as Regal. I am speechless.

In fact, several shoe factories with history and scale in Japan are all closely related to China. For example, except for the Exclusive collection, 42nd Royal Highland is all contracted to China factories, and the Navy Collection sells for more than 3,000 RMB in Japan. Union Royal does the same.

Regal is different in that it has its own factory instead of OEM in China. This naturally has a better control over the products, mainly in terms of quality.

REGAL is equivalent to Belle in China in the hearts of the Japanese. Or a little more rustic, like the “national brand” of Aokang.

Regal’s historical position as the first shoe factory in Japan and the one introducing Goodyear technology into Japan is indisputable. At the same time, the emphasis on the entry-level market is also the main reason for national brand reputation.

However, any enterprise that chooses to compete on price will face the challenge from low cost, and then its products will be less cost-effective. Or to put it another way, the consumer group is most concerned about cost performance, so how to keep the cost performance ahead forever is an extremely difficult proposition, if not a false one.

At present, Regal sells 800-900 RMB for cemented construction, 1500 RMB for Blake construction and 2000 RMB for Goodyear.

I dare not go into details about the quality, except that I have seen the leather level worn by others, and I can’t appreciate. Aesthetically, it may be the level of the British entry shoe factory with a certain French flavor. 2000 RMB is too high for me.

Shoes made in Japan cost 3,000-4,000 RMB.

The last is for wide and flat of Asians. Even those who admire Regal around me, I haven’t heard of buying one at the price of 4000. Maybe leather quality is good. But this aesthetics, charging 4000 yuan, feels a bit dependent on the brand.

We can go to Japan after seeing Regal in China.

In fact, there, in addition to being the first choice in the workplace, Regal has two other ways to live.

One is to add street style to formal shoes, which is a subsidiary of Regal, Shoes & Co

Its street style has a certain degree of Ametora. Because these big shoe factories in Japan were originally established after the Meiji Restoration to produce military boots. So this brand is producing this durable and rougher style.

The storefront feels good.

Another way of living is what leather shoes lovers yearn for, Regal Tokyo.

This is the real top line of Regal, which is only produced and sold in Japan.

Leather is of top quality, and aesthetics is moving upward.