Unboxing Oxford BOC1 from Badia
After An Interview with JIANG Daoyuan was published, many readers asked, how good is this brand of shoes? I immediately got a pair and took a look with everyone.
Let us go.
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An Interview with JIANG Daoyuan, Founder of Badia
I’m afraid that many people are not familiar with this name, but his experience in shoemaking, among domestic shoemakers, is very orthodox and academic. As a Stefano Bemer studio trainee, after returning to China, JIANG Daoyuan became a bespoke shoemaker and later, created his own shoe brand Badia.
As curious as everyone is about this low-key shoemaker and the philosophy of his ready-to-wear brand, Badia, I had the pleasure of interviewing him.
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The lovely MTO service from Badia
I was at Roiluxe Shanghai over the weekend filming TikTok and overheard the little objects Badia had set up over there.
While I knew earlier that Badia had periodic Trunk Shows that offered MTO services, I didn’t realise that this MTO seemed to go a step further.
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Badia Is Getting Better
As a brand, Badia is becoming more and more mature. The brand that used to be supported by JIANG Daoyuan alone now has a team. I am very happy to see that no matter it is in terms of products, positioning, or business mode, they have gone their own way.
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Unboxing Badia Chelsea Boots from Handwelted Collection
I just summarized Badia’s collection of styles a few days ago, which surprised me. Because Badia has always been a Goodyear brand in my impression, why was it that most of them were Blake construction? With this question, I consulted JIANG Daoyuan, it turned out that Badia is working on product layout, and shoes in different directions will use different constructions. Blake focuses on lightweight shoes, such as the acclaimed horseshoe buckle Loafer, while the more classic styles will use handwelted construction. If the actual meaning of handwelting is that the shoe can be resoled more times, then the classic and exquisite models deserve it more which is logical.
Let’s take a look at this Chelsea boot from handwelted collection.
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2023 China Trunk Show, Badia
The biggest thing about Badia is that the shoes are like a person. Who? The brand soul, Jiang Daoyuan.
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Unboxing Tassel Loafer from Badia
Before the round penny loafer, tassel loafer is the best seller of Badia, let us have a look at why.
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