An Interview with Tailor SHI Jingwei

Wee and I have known each other for many years, and he has handled hundreds of times more shoes than me. After he opened the Shanghai branch of Coller, a Hong Kong custom-made shop, he also tried it. Coller’s positioning is still very interesting, the outpost of young Asian tailors in Europe. Then, he changed from manager to tailor, which surprised me very much.

Of course, the manager needs some professional knowledge, but becoming a craftsman is not a commercial choice at least. So, why?

Get to know Shi Jingwei with me. This is the first time that we have interviewed him since we met for so many years.

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The Chinese Shoemakers I Like

It seems that the stage of China sewing shoe brands springing up like mushrooms after rain has come to an end, which may be related to the prosperity and decline of the international sewing shoe trend to some extent.

You may wonder, since the selling point of this category is classic eternity, why is there such a trend?

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The Tailors I used

I share a list every year. At the beginning, I asked some big names to grade and comment on me, and I, like other readers, followed the map and punched in one by one. Later, I joined the judges myself and wrote comments.

Because of my limited financial strength, unlike many big bosses who buy five sets of 10 sets in one store, my personal experience is also biased. For example, there is an old English saying that if you are not ready to place an order for the second time, don’t place it for the first time. Because customization is definitely running-in.

It is not terrible to admit that you are biased. Personal experience is only a case of reference value and cannot be used as induction to draw conclusions. But if there are a large number of cases, then a probabilistic conclusion can be made.

I’m very sorry that I haven’t cooperated with photographers frequently, so many of them don’t have pictures. I hope I can make them up in the future.

Let’s sort it alphabetically.

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An Interview with ZHANG Tianhao, Founder of Tailoring House Athoss

I’ve been hoping to introduce customized shops or tailors all over the country who focus on products to everyone. The root cause is that this is a local business, and more frequent exchanges can bring better products and experiences.

This time, it happened that this tailor from Tianjin filled a gap in a city and helped me to light up a city with one store and one city, Tianjin.

And his background and working experience are more interesting.

Let’s learn about Zhang Tianhao’s story.

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An Interview with MD, Founder of Sarto Wu

Independent tailors always make people have a lot of fantasies or reverence. Compared with custom-made shops, they give people a closer feeling, and then there are not many marketing or storefront costs, so no matter what their price is, you will feel that they are paid to the people who make things for you, and there is a sense of psychological satisfaction. There are certainly not a few independent tailors in China, but there are not many who do their own clothes, and Zhang Xiao is definitely the first. Then there used to be Master Gong in Nanchang (now Master Gong’s status is unknown), and then there is the protagonist today, MD Wu. MD entered everyone’s field of vision very early, thanks to the propaganda of Brother Seven, and then gradually became silent, but in fact, it is still tirelessly torturing itself.

Look at his miserable life.

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The King of Value, RayKwok

I met Ray Kwok in 2021 and had a video chat for more than 2 hours.

At that time, he had a sentence that impressed me deeply, “Men are all configuration maniacs”. This sentence made me suddenly understand the composition of the product, including the product details page.

Give me a product that I personally experienced, the formal shoes of English last. A pair of black captoe Oxford, German Weinheimer boxcalf, Vibram sole, and some American heel half pads. Only fro 900 yuan. This price is really impossible for anyone in the industry to see. Ray said that many people scolded him. I laughed and said, I (as the boss of fp) want to scold you for your price.

This time I came to the factory where I played, and I got a deeper understanding of Ray Kwok.

When I said I wanted to help with the publicity, he said you’d better stop talking. If you speak for me, many people will scold you.

I was shocked to hear this sentence. First, I felt that he was really scolded a lot. Second, I didn’t accept any benefits, whether it was money or goods. I didn’t tell a lie. If you want to scold in this way, you can scold it.

So what is the deeper understanding of Ray this time? He is the head of configuration maniac, and he is an extreme material maniac.

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Inheritance of Henry Poole in China

Saville Street is the coordinate axis of suit customization all over the world, and Henry Poole is the jewel in the crown.

The main reason why Henry Poole is powerful is its distinguished history and unique style.

Henry Poole, founded in 1806, is the well-deserved origin of British customization, and it is also a legend on Saville Street.

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Visit Johnny Works Workshop

I have been intimate with Johnny for more than 6 years, but I haven’t seen him once. This time I came to Guangzhou, I finally had face-to-face communication.

Although the name of the founder is the brand, in the following, Johnny is the boss and Johnny refers to the brand.

Johnny started as a workboot maker, and later he made some formal shoes. But when I came here this time, I saw in his studio that most of them were still under development.

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