Cie was talked several times by me, it is the real pioneer of dress shoes with Blake and Goodyear constructions in China. However, it never targeted shoe enthusiasts. I think this is a good question why with same construction, some brands are loved by seasoned consumers while others not. Is it because of price? Certainly not. Most Italian shoes are very expensive no matter what the construction they are. In my opinion, it is its targeted customers which decides its marketing and products. For those who don’t know shoes very well, the best selling point is eye cathcy, otherwise, why should I buy from you? But for enthusiasts, even not value, it is the exquisite aesthetics which encourages impulsive purchase.
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