An Interview with Cobbler WEN Tao

Although WEN Tao is not a shoemaker, as a cobbler, he has become a name that cannot be ignored among all leather shoes lovers.

When someone wants to resole, install toe plate and attach rubber piece to the outsole, it is impossible not to think of him at the first time, because his work is the finest and best.

In 2023, he joined the Oct Tenth team.

I think as a media to promote sewing shoes/gentleman shoes/handmade shoes (I most approve of the first one, not emphasizing craftsmanship, but emphasizing its durability and sustainability), it is not a flag-waving cry for the brand, or where there is discount information, it should always be settled on people. Practitioners, consumers and bystanders are the subjects that make the circle of an article more vivid.

Let’s come to the story of WEN Tao.

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Best Sellers of Gulun

Gulun, though not the hottest brand in leather shoes enthusiasts’ circle, still a well-known brand.

Compared with other sewing shoe brands in China, Gulun basically has no marketing, which can of course be said to be the lack of brand power, because we consume not only the goods themselves.

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An Interview with QU Tao, The Founder of PETER QU

PETER QU should be the hottest Chinese workboot brand in the past two years, focusing on shell cordovan, which is really stepping on the hearts of consumers.

With the leading workwear KOL, NeverGone’s introduction, I met QU Tao, the founder.

Let’s learn the story of the brand founder who made my interest soar!

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The Upgrade of Weritas

Once again, the core competitiveness of Weritas is MTM and foot model customization.

When I first saw the Weritas shoes, I actually saw a lot of Mattina. Of course, at that time, although Jimmy (QIU Wuping), the founder, was indeed an industry veteran, his core competitiveness had always been in lastmaking, and the workmanship of shoes was not excellent.

Imitation of Mattina is also an expedient measure to just step into a more knowledgeable group circle.

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Mattina Can Improve

Mattina is the Chinese shoemaker which I admire the most. As I’ve explained many times, it’s the most well rounded ready-to-wear shoe brand. If Oct Tenth is enthusiast-oriented, realizing the unlimited firing rights and premium handcrafted craftsmanship of the styles you want, then Mattina is the first choice for immediate needs. The lasts are systemized, the size is clear, and the quality control is not bad.

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The Best Welted Shoe, ZHUOLV

I was thinking about adding a qualifier, China, and then I realized there may not be a sure-fire winner in the world to these shoes.

Before the emergence of ZHUOLV, if we talk about the best welted shoes brand in China, there is basically a recognised answer, ACME.

Now I can say that ZHUOLV is better than ACME.

Come along with me and find out how ZHUOLV shoes are so good that they can get such a great verdict from me.

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UK Collection of Ray Kwok

I once talked about the Chinese brand Ray Kwok, the founder GUO Rui (the same as Ray Kwok), who is a crazy configuration enthusiast. When I talked to the marketing director of Vibram China, he told that Ray was the one who asked them the most, and GUO Rui really looked like an engineer rather than a boss or designer.

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