The brand is not new to me as I encountered it when I browsed the Ecommerce platform Taobao, and looked into its style when I prepare the list RTW Map China.
The remark I gave this brand is AN ABLE COPYCAT.
Why? Because any signature model from reputable brands can be found in its offerings.
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Cie was talked several times by me, it is the real pioneer of dress shoes with Blake and Goodyear constructions in China. However, it never targeted shoe enthusiasts. I think this is a good question why with same construction, some brands are loved by seasoned consumers while others not. Is it because of price? Certainly not. Most Italian shoes are very expensive no matter what the construction they are. In my opinion, it is its targeted customers which decides its marketing and products. For those who don’t know shoes very well, the best selling point is eye cathcy, otherwise, why should I buy from you? But for enthusiasts, even not value, it is the exquisite aesthetics which encourages impulsive purchase.
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Cie, the pioneer of online sale of handmade (its main product line is Blake construction) shoes in China. Is this title too exaggerated? No. If someone looks at the market data, Thom Wills is the king today, but Cie started selling shoes on Taobao ten years earlier than Thom Wills.
Cie is also the pioneer of Chinese dress shoes brands selling oversea.
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The pioneer handmade shoemaker/workshop in China. Maybe world know Chinese shoemakers better in recent years, but all of them are just the students of Cie and this is not exaggerating.
