If we talk about the most popular dress shoe brands in China in 2025, AXEN thrones the entry level, and ZHUOLV the highest end. (fp in the middle).
Perhaps many people have met the founders of ZHUOLV, YI Tian, but few people know his background and why he founded this brand.
Let’s get to know the boss.
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Although WEN Tao is not a shoemaker, as a cobbler, he has become a name that cannot be ignored among all leather shoes lovers.
When someone wants to resole, install toe plate and attach rubber piece to the outsole, it is impossible not to think of him at the first time, because his work is the finest and best.
In 2023, he joined the Oct Tenth team.
I think as a media to promote sewing shoes/gentleman shoes/handmade shoes (I most approve of the first one, not emphasizing craftsmanship, but emphasizing its durability and sustainability), it is not a flag-waving cry for the brand, or where there is discount information, it should always be settled on people. Practitioners, consumers and bystanders are the subjects that make the circle of an article more vivid.
Let’s come to the story of WEN Tao.
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CULTUM is the most exciting classic menswear brand in China in the past 2-3 years, and it has become a niche Uniqlo, and it is just around the corner to compete in the international market.
ACME CULTUM, the high-end line was launched on the basis of a huge audience and immediately received great attention.
I was fortunate to have an exclusive interview with Mason, the co-founder.
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Dave He is a tailor known to many people in the gentry’s clothing circle. His Trunk Show across the country has also attracted many people’s attention and attempts. As one of the few tailors in China who have had practical experience in Britain, his clothes really have a very pure British flavor.
His shop, Racine & Donne, knows a little less. I didn’t know it at first.
Come with me to learn Dave’s story.
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Yutaka Moriguchi is a Japanese bespoke shoemaker who gained a lot of loyal customers and built his own balanced, understated style. After running his atelier for more than 10 years, he is a master and makes fantastic shoes skillfully.
It is a great honour to have this interview with hm.
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PETER QU should be the hottest Chinese workboot brand in the past two years, focusing on shell cordovan, which is really stepping on the hearts of consumers.
With the leading workwear KOL, NeverGone’s introduction, I met QU Tao, the founder.
Let’s learn the story of the brand founder who made my interest soar!
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Adam Law is a wonderful English bespoke shoemaker who trained in George Cleverley as last maker for many years, now he sets up his own atelier and offers quite iconic and interesting bespoke shoes.
It is a great honour to have the opportunity to talk with him.
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The current female representative of the world-renowned bespoke shoemakers is Emiko Matsuda, who came out of Foster & Son to start her own business. I didn’t realise there was one so close to us.
Take a look at her story together.
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ZENG Jie has been in the industry for a long time and had a brilliant experience. Now, he slows down and focuses on making high-quality shoes.
Let’s take a look at the story of Zeng Jie, the backbone of Yearn Shoemaker.
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I’m afraid that many people are not familiar with this name, but his experience in shoemaking, among domestic shoemakers, is very orthodox and academic. As a Stefano Bemer studio trainee, after returning to China, JIANG Daoyuan became a bespoke shoemaker and later, created his own shoe brand Badia.
As curious as everyone is about this low-key shoemaker and the philosophy of his ready-to-wear brand, Badia, I had the pleasure of interviewing him.
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