ZENG Jie has been in the industry for a long time and had a brilliant experience. Now, he slows down and focuses on making high-quality shoes.
Let’s take a look at the story of Zeng Jie, the backbone of Yearn Shoemaker.
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FU Jie is the founder of the SLIMSHOES brand, which was established in 2018.
SLIMSHOES/Yearn Shoemaker is a brand based in Chengdu, At present, there are two physical stores in Chengdu, and there are also online stores on Taobao. The UK haberdashery Arterton is carrying them to showcase to discerning customers in Europe.
Main players of handmade shoes in China are from Guangzhou and Shanghai (both are regions, not necessarily in this city), and as the strongest consumption city in the west, Chengdu has its own, which is reasonable.
Let’s find out what his journey is.
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The strongest player in the west, a handmade shoe brand from Chengdu, was once again in Shanghai this year and exhibited at the 2023 China Trunk Show.
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I have unboxed this pair here, and this post mainly focuses on experience. Yearn Shoemaker is known by SLIMSHOES domestically in China. The concept is better reflected by the latter one as it wants to accommodate Asian wider feet without sacrificing slim and elegant feeling of dress shoes. Later on, I found they are also very fond of hand patina which I am not a fan of. Yearn Shoemaker is a price killer as it offers handwelted construction plus handstitched outsole for only 400 USD.
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Yearn Shoemaker has gained a lot of attention globally because of its handmade specification and retailer in UK, Arterton. In China, Yearn Shoemaker uses the brand SLIMSHOES to emphasize their shoes are slim looking while generous in fitting. In my opinion, what sets Yearn Shoemaker apart is not that they are handwelted and handstitched, but the very aggressive lasts. The impact is stunning.
Yearn Shoemaker/SLIMSHOES has a big advantage over other brands in this niche markets, it has three mono-brand boutiques in Chengdu.
Let us have a look at its product.
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SLIMSHOES is the domestic brand of Yearn Shoemaker which is more well known globally. Unlike most shoemakers in this niche market, SLIMSHOES opened mono-brand boutique since the beginning. Two shops locate in premium department stores.
This is my first pair of SLIMSHOES/Yearn Shoemaker, let us have a look.
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SLIMSHOES is a quite new brand which is based in Chengdu, the most prosperous city in Southwest China, Chengdu.
Personally I own one pair of Double Monk from SLIMSHOES and two points are very impressive.
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A fairly new brand from Chengdu China. Most Chinese shoemakers are based in Shanghai and Guangzhou, even Beijing has some, but in the West China, SLIMSHOES is the one which cannot be neglected.
The selling point is fully handcrafted, handwelted and handstiched outsole, and the price is only 400 USD. for one level up, 650 USD, blind waist with fiddeback sole is as below:
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