Truffaut

In Britain, the footwear industry has been stagnating for many years, Spain has made some progress. While the Italian focus is not on technology, China’s footwear industry is heading greatly in the arms race. I can’t judge whether this behavior is correct or not, but I think it is still the demand of consumers if brands choose this way.

I watched the brand Truffaut grow from scratch, but I didn’t talk much about it, mainly because it took the route of Thom Wills, specifically, for laymen rather than dress shoe enthusiasts who were more knowledgeable. If you look at its product page, it’s really beautiful and the information is perfect. I don’t think any brand does better than it.