The degree of product completion is a requirement for high-end products.
Two good examples.
One is the Japanese shoemakers’ shoes, which are all-round excellent performance, advanced sense of last shape, exquisite sense of production, unique sense of shoe support and simple sense of shoe box. Together, it is an excellent consumption experience.
The other is BRIO’s dress, the one I saw, cashmere custom tweed, and then a piece of leather was added to the elbow to increase wear resistance. But more importantly, at the edge of the pocket, the same leather was used for wrapping, and the completeness of this product suddenly rose.
The completeness of the product, the most important thing is the vision of the developer. Although some designs are difficult to realize, in clothing, most of them are said or seen, and it will come naturally.
The benefit of product completion is that after the buyer owns this thing, when the pleasure of shopping itself has faded and the vanity of owning a certain brand has been exhausted, he suddenly finds the pleasure brought by the product itself, which can be said to be the ultimate sense of gain.
说回国内的定制店，如果定制店也有完成度这个概念，那么Lancer是当之无愧最佳的。
Decoration
Among the stores that attach great importance to the product itself, Lancer’s decoration is the most “luxurious”. Kenneth, the manager, is also very happy to talk about the concept and style of shop decoration.
People can really feel the relaxed atmosphere surrounded by the blue waters of the Mediterranean when they are in it.
The unique blue wall and the color of accessories echo each other, which is finally reflected in the clothes produced by Lancer. Although there are infinite styles, the sense of harmony and relaxation is consistent.
In the main living room, there is a sense of busyness in new york. As Kenneth explained, this decoration style is the smell of many Nordic designers coming to the United States to do interior design for the rich in the United States after the war.
Service
Lancer’s fitting is to give customers a semi-circular stage and let them stand on it.
Coupled with the lighting on the top, all this has made consumers the focus of attention and psychological satisfaction.
The atmosphere of fitting is also very relaxed. Besides the fit of clothes, there is a lot of communication.
Kenneth is eager to know the customer’s usual lifestyle and give the optimal solution.
Master Wang’s professionalism is also beyond doubt.
Product
Of course, product strength is a part of store completion, and the proportion is even high. A store without product strength is not qualified to talk about store completion at all. But when I mention products here, I still speak from the service point of view.
Lancer’s clothes give me the feeling that they are suitable for me, and they may know me better than myself. This is really a big plus.
I have been to many stores, and I never dare to give directions. I leave it to the stores to handle. When asked what style I like, I always say, the style of your family, or the style you think is suitable.
Perhaps every family only tasted a fresh taste and didn’t give the store a gradual time to get used to it, so most of what I got was the store’s own style. Of course, this is what I want, but when I gave the same request to Lancer, it was also the first time to try it. The clothes I gave made me feel comfortable as soon as I put them on. They were clothes that I was easy to wear and willing to wear.
To tell the truth, I have a lot of clothes from the store, and I have been racking my brains to find out how to wear them after I get home.
Kenneth has another concept, which also makes me very tempted. I believe it is quite attractive to powerful and busy people, that is, wardrobe builders. For example, although I already have a lot of suits, I always feel that there is something missing, and it seems that so many suits are not easy to wear. In fact, this is because there is no system when building wardrobes.
Of course, with time and more clothes added and withdrawn, I believe this will be improved. However, if Kenneth stepped in at the beginning, he wouldn’t have to take a detour, and he wouldn’t say anything about saving money. For some professionals, what saves more is time and energy.
And when the existing system is thoroughly understood by yourself, going out again is actually standing on the shoulders of giants and has its own style.
Wechat：lllkennethlll
