Which brand represents French shoes best? Which one is most recognized by Frenchmen? Aubercy? Sorry, not too many even knows this name if not a shoe aficionado. Berluti? Joining LVMH, gains global reputation and great market share and buzz, still not the child of French people. The answer is, J. M. Weston.
Founded in 1899, after the sale of Tannerie Annonay, still owns Tannerie Roux for its own shoes.
Style wise, it says very clear, “Mastering the Opposite”. You can use an simple word, Mix, and let me elaborate, extremely elegant upper and beastly sole.
J.M.Weston is famous for its durability, and the man who said “One man only needs 2 to 3 pairs of good shoes for his life” is its owner.
I think “Mastering the Opposite” only abides to the latest trend, still very classic models are eternal in many shoe aficionados’ eyes.