其艾这个品牌，聊过的次数不算少了，这不是一个圈内品牌。什么叫做圈内品牌呢？我认为这首先就是一个好问题。我的答案是爱好者们会较多谈论和购买的品牌。那同样是缝制鞋，为什么有些牌子是圈内人的爱，而有些牌子不是呢？是因为价格吗？这肯定不对，时尚品牌的意大利产布雷克鞋是很贵，但圈内有更贵的。是因为性价比吗？那圈外也有类似其艾这样，工艺没错，价格更是极度合理的。我能想到的解释，还是它本身瞄准的客群。这个就决定了他营销的重点和方式。如果是圈内的，那就会是让KOL带货，如果是圈外，则是广域流量的投放。而对于产品来说，圈内和圈外在意的点也不同。圈外一定是打眼，价格可接受最重要，圈内则会看细节，看性价比，高端一点，看独特精致审美。 Post Views: 200
Tag: CIE
Cie, the pioneer of online sale of handmade (its main product line is Blake construction) shoes in China. Is this title too exaggerated? No. If someone looks at the market data, Thom Wills is the king today, but Cie started selling shoes on Taobao ten years earlier than Thom Wills. Cie is also the pioneer
The brand is not new to me as I encountered it when I browsed the Ecommerce platform Taobao, and looked into its style when I prepare the list RTW Map China. The remark I gave this brand is AN ABLE COPYCAT. Why? Because any signature model from reputable brands can be found in its offerings.
The pioneer handmade shoemaker/workshop in China. Maybe world know Chinese shoemakers better in recent years, but all of them are just the students of Cie and this is not exaggerating. Post Views: 1,203