About 3 to 4 years ago, I published an article that domestic leather shoes were worth buying, and recommended the very standard domestic leather shoes brands at that time.
Today, I think domestic sewing shoes can enter the next stage, that is, national self-confidence.
For a long time, we all have higher cost performance requirements for domestic shoes. For example, if we have the same configuration, we default that domestic shoes should be cheaper than imported shoes, and they are not a little cheaper. Normally, they are half the price.
We have seen such a situation on Mattina and Oct Tenth.
There are three aspects that foreign shoes are theoretically better than ours.
Last
Why are foreign last shapes stronger than ours? I think there are two aspects, one is aesthetics and the other is tested.
I’m afraid most of the aesthetics of leather shoes in China are extended from military shoes. Comfort and tolerance for all feet make stupidity an inescapable gene. Simply put, there is no aesthetics.
The last shape of foreign brands not only has its own aesthetic origin, but also has the experience of consumers for so many years, so the beauty and comfort of natural last shapes have a high level.
Today’s sewing shoe brands in China are not far behind in these two aspects, and the beautiful shoes we have seen will not be less than those of our foreign counterparts. And the brand’s shoe last, after several years of consumer inspection, can get a lot of improvement information. What’s more, there are still many foreign students who have returned from their studies, and they have also brought knowledge about making last trees that they didn’t pay attention to before.
Leather
Foreign brands have the natural advantage of obtaining good leather materials because they are closer to leather manufacturers. This sentence is true, but the shoes are not necessarily bad, but the cost is higher. For example, there are very few areas that foreign brands are willing to give up, and if we are willing to give up more, the leather performance of shoes can be very good or even better.
In addition, our shoe factory has also started direct contact with leather factories in various countries, and we can become pioneers in leather, using leather that has not been used by European brands.
Finally, the domestic leather factories are also growing and progressing, and I believe that we will soon be able to see the brands proudly saying what brand of leather they use in China.
History
This is related to coercion, and naturally it is also related to brand premium. We should face it squarely and admit its rationality. After all, there are many attributes of goods. If you care about the comprehensive cost performance, Berluti is very low, but if you think rubbing color or being recognized by others is the most important thing, Berluti is the first choice.
Therefore, the gap between this article still exists. However, we can also clearly realize that the history and brand value of Berluti and John Lobb are not on the same level as many foreign brands. Crockett & Jones has a history, but it is not very high. Gaziano & Girling has a history of more than 10 years. So China’s brands don’t need to sell themselves short at all, so let’s compete with them on shoes.
Sewing shoes really started very late in China, and Japan was earlier than us, but they started like us, learning European and American brands. Now? The standard of Japanese shoes is very high. We can also lose our inferiority complex and compete with European brands on the same level.
