This Chinese Shoemaker recently changed its name from Wiracetas to Weritas. Anyway, the two words mean little and they are not easy to remember. The new one is a little shorter so that people won’t entangle their tongues.
Why did I suddenly think of this question?
It was XIAO Sanke that suddenly asked me one day, what do you think of Weritas shoes?
My experience with Weritas is very good. Because the last is completely modelled to my heart, not to mention the fit is perfect. But this is not something that every consumer can experience.
If you choose the full bespoke service with foot mold, the fit problem can be solved. However, according to my communication with Jimmy (the founder and also the last maker), most customers stick to MTM and feel happy enough.
Like suits, MTM can solve most problems, but the feet are relatively special, or the requirements for fit are extremely high.
The last is completely in line with personal aesthetics, which is even more difficult.
If you like Berluti, show him a picture of Berluti and let him make the last exactly the same. Do you think Jimmy can do it?
You can even give him the shoes, the last (if you can get), and let him make that taste according to your feet. Do you think he can do it?
If it is so easy, the difficulty of making the last is too low.
This is not only a technology, but also a complete understanding of the original last then it can be transferred to another pair.
Then why can I do that? Because I especially know that what I want in aesthetics, I can give him the curvature and proportion requirements.
His reply is much simpler “I think it’s very good. I can’t find anything wrong. I not only wear it myself, but also gifted to several friends, and the reaction is very good.”
This statement is very high, because XIAO Sanke is a person with a lot of shoes. When you watch his leather shoes unboxing and evaluation videos, you know that he owns the highest level of shoes.
I think this is the reason why Weritas has brought out its core competitiveness. That is to solve the problem of wearing shoes. Comfort and fit are the first priority.。
On this basis, with the more mainstream last aesthetics, museum leather or Weinheimer boxcalf, handwelted construction, fiddleback waist, there are no shortcomings.
The price 3580 RMB, if placed in the Ready To Wear shoe field, will be considered slightly high, but in customization, there are indeed no competitors.
Jimmy said that besides shoe enthusiasts, those who come to the shop are all people who can’t buy the right shoes. Under this condition, there is nothing unacceptable about the price 3580 RMB.
Personally, what do I think of Weritas shoes?
The premise is to only talk about shoes, not customization.
I think the specification is quite good. Handwelted, exquisite sole edge finish, and the mainstream leather choice.
There are several disadvantages.
- The last is not refined enough.
- The upper design is not original. It’s not that the upper design of Weritas is not good. It is very mainstream. For example, the Dover model is well done.
- It is more pleasing to entry users of welted shoes. A specific example is the full sock lining, and there is foam under the lining, which is to provide a sense of stepping on shit like sneakers. For people who are not used to wearing welted shoes, it is too hard, which is the most common comment. But for us, today’s hardness is for the future fit and comfort, which is long-term.
When I chatted with Jimmy, I always said that since your customization business has differentiated you from other welted shoe brands, and it is not the same customer base, why do you continue to improve the shoes and in a direction recognized by enthusiasts?
“Because I want to make good shoes.“