The Brief History of Emma Willis

There are a lot of shirt brands in Britain, large and small, with a long history or quite new, but the hottest one at present is Emma Willis, with a female head.

Emma Willis famously said, “Men only need three beautiful white shirts and three beautiful blue shirts.”

French Cuff is also needed, because formal shirts are sometimes required.

Emma Willis is favored by the elites in London and Hollywood stars. Benedict Cumberbatch, Daniel Craig and Kenneth Branagh are all her clients.

Emma Willis is a pure artist. When she first started selling clothes, she sold them door to door and pursued her own singing and artistic career.

However, when the clothing business took off, she showed Jermyn Street style shirts to her friends who worked in New York, and found that there was a great demand, and friends and colleagues rushed to buy them.

So Emma set up a shirt manufacturing company in Ham Yard, London, and entrusted Turnbull & Asser’s Gloucester factory for OEM.

The design was very bold, and then a custom shirt factory was set up in New Cross.

The small shirt workshop consists of four tailors and a tailor worker.

In 2000, Emma Willis finally opened her own shop on Jermyn Street.

At that time, her clients included Duke Beaufort and Duke Devonshire, but her time in New York made her pay attention to another group, young financiers.

With the development of hedge funds, people who can afford bespoke clothes are much younger than before. Saville Row attracts mature and old-fashioned customers, while Jermyn Street is more suitable for young people.