The most important reason why this Italian brand can be known is that it made private label for Berluti.
Berluti, before entering LVMH Group, mainly focused on bespoke business, and shoemaking was given to the Italians for OEM.
Aubercy chose Enzo Bonafe, which is more low-key and simple, a well-known and solid production workshop in the industry, while Berluti chose StefanoBi, who was not well known.
This choice may be because Berluti wants to have stronger control over its products.
After entering LVMH, Berluti with deep pockets directly bought StefanoBi’s workshop and gave the founder Stefano Branchini a severance payment. Then upgrade the workshop to a modern factory and start happy inhouse production from then on.
Stefano Branchini made his mark at a.testoni Bologna.
Stefano Branchini took up the position of design leader in a.testoni at a very early age, and felt that his talent was too dazzling for this small factory, so he came out and founded StefanoBi himself.
StefanoBi’s shoes are not widely discussed and circulated. What I have handled gives people the impression that Berluti’s taste, Blake’s construction, patina and leather are really good!
Stefano, who was bought out, was in his prime of life. Of course, he didn’t want to stay at home, so he set out again. The brand he founded this time was named after his own name, Stefano Branchini. What’s the style? Well, Berluti.
This name had been used for about 2 years, and its sales volume may be average or it may not fully show its potential. The brand name changed again, and it is now Branchini.
Here, the brand has been completely released. Since Berluti is so popular, my design will be more radical than it!
Patina is for sure, and the sole must be better than Berluti’s, and it must be white, and the shoes are casual. I will give you an interpretation to the extreme.
Do you think I’m just superficial? Look at my Norwegian sewing. Who has more than me? Stand up!
Splicing? You’re all too conservative. Watch me.
Although there are some common styles in this brand, I believe that people who buy his shoes should not be interested in them. Stefano has always been a designer, and this route is also quite good. Maybe one day, he will reunite with Berluti again.