For those who fancy dress shoes, the name Anzheluo must be heard. Because it is the first domestic one who can provide Lasted Shoe Tree. This shoe tree can better maintain the shape of the shoe and will not push the leather out in some places. When some foreign shoe brands provide such shoe tree, the price is as high as 1000-2000 yuan. Anzheluo price is truly impressive.
Today, I want to reintroduce Anzheluo, on the one hand, its business is not as single as everyone thinks, on the other hand, along the way, we can also take a look at the path of shoe tree evolution that Anzheluo took.
Let’s take a look at the evolutionary history of its shoe tree.
This should be the original product of Anzheluo, compared to other brands on the market, the front piece of wood has an opening (a round hole), however because the back portion does not have any differentiation, it is not very attractive.
This should be the second generation of products, and it is also a stage of complete domination in this subdivision. From the point of view of the finished product, the main thing is that the back section has become this shape, why did it become so?
Because John Lobb’s branded shoe tree is this shape, and at that time Anzheluo came into contact with many enthusiasts who asked for lasted shoe tree. It was also at that stage that Anzheluo accumulated a large amount of last-shaped data, which may be a core competitiveness of Anzheluo today.
The same style, works on Gaziano & Girling.
Another example for Gaziano & Girling Deco.
At that time, the model was set, and lasted is the selling point for sure, Anzheluo offered another option, that is, the appearance texture and surface treatment.
From my point of view, these do increase the differentiation, and some also add texture or beauty, but whether the moisture absorption function of the wood is maintained after the paint remains to be verified.
Then maybe I like more modest things, so the raw wood colour is my favorite.
There is still continuous innovation on models, but not everyone is well received by the market.
The next evolution is to change from spring type to hinge type. In terms of functionality, there are no advantages or disadvantages, and the versatility of the spring is a little higher. Shoe with different size can share a pair of spring type shoe tree, but hinged type can only work for one size because the length is completely determined, if the shoe tree is smaller than the shoe, it will not have the effect of supporting at all.
The product pictured above is not very good in terms of aesthetics.
Then it was improved to today’s main style, which is also the style that everyone will see on some domestic brands.
This one is lasted and then applied a more dazzling navy blue paint.
The above list is the public style promoted by Anzheluo, in fact, Anzheluo makes shoe trees for many international brands, since the brands did not disclose, I will not mention it, but those styles are actually very good!
Well, next, the second part, which a lot of people don’t know.
What is this for? Make shoes? I don’t think wooden last for making shoes needs clear coat, and I cannot find the hook where shoe last can be pulled out from shoes.
Look at this one, high heels, high heels should not need shoe tree, right?
This is the second section, decorative supplies. Shoe last decoration supplies, what is the concept?
Change the material from wood to marble, does it immediately feel different, is it the feeling of ornament?
But who would use such an ornament? This is the first reaction I have seen from this type of product.
The first answer is, of course, people who think them good looking and cute.
The more correct answer, is the shoe related businesses. Take a look at these examples.
I suddenly realize that the artistic attributes of shoe trees and shoe lasts are far stronger than we thought.
Whether it is to B or C, domestic or foreign, Anzheluo is dominant.