Where comes this question? Because during the holiday, I thought carefully about what my outlook on life is, and what I blog and business are for.
I found the answer. I have said this answer a long time ago. After so long, it has not changed. I think this answer is true.
That is to help others.
I hope that the scope of others, the bigger the better.
For readers, this is the highest proportion. I think, on the one hand, I shall spread more knowledge so that they can get fun, and on the other hand, they want to buy the most cost-effective shoes.
So what am I going to do? Of course, it is to continuously destruct and rebuild the knowledge and fun of shoes, and then give readers the shoes in my own store at a loss.
For Chinese brands (including RTW shoes brand, bespoke shoemakers, bespoke tailoring houses, independent tailors and garment brands), they certainly hope to get more exposure and promotion.
This is what I have been doing, but I also hope to push them to progress.
This does not mean that I want every store to become the most cost-efficient. Some may be more stylish, and some can focus on a certain subdivision.
I think this is the value that I see more and bring more objectively.
For foreign brands, in terms of publicity, it is no different from domestic brands. To put it out alone, it is because I have represented a few. Their appeal, of course, is to sell more shoes in China.
I remember that I started selling shoes because I liked these brands, but I could only buy them overseas.
I think if I become an agent, it will be cheaper and more convenient for domestic consumers to buy it. It was not considered from the perspective of the brands.
But after cooperation, I feel that I and the brand are bound and long-term partners. Maybe they don’t lack my order, but I still hope to help them get good profits in China and increase their popularity.
In essence, I am an introvert. I am not shy, but more comfortable and peaceful to be alone. However I participate in many activities, because it can let more people know me, so that I can better help readers and brands.
Am I a person who especially needs the recognition of others, that’s why I do this?
No, I don’t need anyone’s approval, I just need my own.
My logic is self-consistent, and the person who needs to be convinced the most is myself.
Recently, I asked an celebrity on RED to help promote one brand, and then said whether it was possible to mention the brand and @. His reply is that the text can be anything I wanto, but not @, because the traffic will be limited.
I finally figured out why the proportion of likes/reading of my posts on Redis so high, but the traffic is extremely low, because I @ others in each article.
Why did I publish posts on Red? It’s not that I need others to know what I’m wearing today and what brand it is. Each of my articles is to promote others. In addition to mentioning the brand, it will also @, so that people who see the post can click directly. Don’t underestimate the power of convenience. Let people search and click by themselves. The proportion is much worse.
Do I badly want to please them? I think so, because my outlook on life is that I want to help others, and the person who really get fulfillment me.