As a well-rooted shoe brand in London with a long history, it’s really embarrassing that its reputation is so dim. I can draw a conclusion that if you choose to go down, then your ending can be predicted when you take the first step. If you choose to go up, in the short term, your profit and scale are not as good as those who choose to go down, but you will always be the brand that people yearn for.
This brand was founded in London in 1857. It started as a couple’s shop with Alfred Jones and Emma Jones. At that time, shoes were made by hand. They have 11 sons and 3 daughters, all of whom have joined the family business, and the sons have opened 9 stores in London. Obviously, such a chain store was very beneficial to business and reputation.
At that time, the brand was called A. Jones & Sons.
There are different widths of shoes in Britain and the United States, which was invented by A. Jones & Sons. Do you think it’s respectable?
Later, it set up a factory, but it is unknown whether the factory is in Northampton.
In 1955, the Queen visited the factory. In the same year, Jones was merged with Church’s Company, which laid the foundation for today’s bleak situation.
In 1996, the brand changed from A. Jones & Sons since 1857 to Jones Bootmaker till today.
At present, most shoes are cemented and there are two Goodyear collections. Goodyear collection, the price is 129 pounds. And Loake by Jones Bootmaker collection asks for 155 pounds.
There is no mention in the introduction of each product that it is made in Britain, so I have always had doubts. Until I saw the price of Laoke by Jones Bootmaker series and shoes, I finally confirmed it.
Design Loake is made in India, so the top line of this brand is Indian goods, so the cheaper one can only be worse.
This is a historical brand that made a name for itself in London, creating shoes with different widths. Today, what it stands for? Tradegy.