Once again, the core competitiveness of Weritas is MTM and foot model customization.
When I first saw the Weritas shoes, I actually saw a lot of Mattina. Of course, at that time, although Jimmy (QIU Wuping), the founder, was indeed an industry veteran, his core competitiveness had always been in lastmaking, and the workmanship of shoes was not excellent.
Imitation of Mattina is also an expedient measure to just step into a more knowledgeable group circle.
Recently, I shot TikTok videos in Weritas physical store in Shanghai Global Harbor. I accidentally saw the shoes, huh? ! It is not simple!
What makes my eyes shine is the welt finish. Has it nothing to do with Mattina shoes? Not only that, but also different from the Chinese brands I know.
Being different is part of the purpose, that is, brand identity, but equally important is whether such design and workmanship improve the texture of shoes. Looking from the side, you will also find that the sole and welt become slimmer, taking the route of West End of London bespoke shoes.
The stitching inside is also remarkable. First, high density; Second, close to the vamp, because it is close enough to the vamp, it gives space to do this along the welt; Third, fudge.
Weritas is handwelting construction, but the outsole is sewn by machine, which can achieve high stitch density and fudge, which is commendable.
Another upgrade point is the sole.
Whether the two-color sole is more advanced than the monochrome sole, for beginners, the first feeling is definitely yes. However, my main concern about his sole is neither the fiddleback at the waist nor the embossing of the dividing line between the two colors, but the color of the forefoot and heel. This brown color, together with black, is more advanced than crust color of leather that is not deeply painted.
Another upgrade is Cuban heel requested by many consumers.
Weritas shoe tree is lasted, but suitable for its all four lasts.
The main difference for four lasts lies in the toe shape, and there is little difference at instep and back.
The first model after upgrade is the Chelsea boots with medallion. The welt, the sole, and the sense of advanced are really coming up.