In Britain, the footwear industry has been stagnating for many years, Spain has made some progress. While the Italian focus is not on technology, China’s footwear industry is heading greatly in the arms race. I can’t judge whether this behavior is correct or not, but I think it is still the demand of consumers if brands choose this way.
I watched the brand Truffaut grow from scratch, but I didn’t talk much about it, mainly because it took the route of Thom Wills, specifically, for laymen rather than dress shoe enthusiasts who were more knowledgeable. If you look at its product page, it’s really beautiful and the information is perfect. I don’t think any brand does better than it.
I once unboxed a pair, and it was not impressive. Recently, the product has been upgraded. Let’s see if it is remarkable.
Unboxing
Not every brand has done it. At present, I have seen Mattina and Truffaut do it, that is, the courier box has a logo on it and fits perfectly with the shoe box, so as to ensure that the shoe box will not be damaged during transportation.
Navy blue, stiff shoebox with purple in strong light, the size and font of hot stamping logo are all great. It says 1984 below. This brand hasn’t been around for so long, but it is possible that this shoe factory was established in 1984. Just like Carlos Santos likes to flaunt that he was founded in 1942. But actually Carlos Santos himself is not that old. British shoe factory has a long history, which is an advantage, but it is not necessary for us to touch it hard.
Profile information, size 6, Oxford style, brown color, upper cowhide, origin of Foshan. I don’t seem to have studied GB 1002, and I don’t know what it stipulates.
This profile information is quite tasteless. But most people who buy shoes may not bother to read at all.
Uncover the lid, it is the trademark and brand story. I’m really curious about this brand story. Pull out this wrapping paper completely and have a look.
It’s a story about XIE Qiao, probably the founder of this shoe factory. Truffaut is the name of the shoemaker who taught him how to make shoes in Hong Kong. We can’t tell whether it’s true or not, but the story and the origin of the brand don’t seem to be touching. It seems that I just heard a dull thing.
The other two parts of the paper are introductions of two constructions.
Open this paper and see a card on how to try it on. About the contents of this card, you may have seen it in many brands’ product introductions and then in shoe boxes. But the originals are all from Thom Wills, and Truffaut is his own version.
When this card was opened, it turned out to be a warranty card. I don’t know if this thing is too formalistic.
The opposite side of the card turned out to be a warranty card again. I wonder how many people have used this thing. And a pair of socks and a shoehorn.
Further down, I found something strange, the rubber forefoot.
Take it out and have a look. Ouch, it’s a private model with Truffaut logo on it. This texture is really good.
It’s just that I think this thing should be installed if the customer needs it, otherwise it will be given to the customer like this, and then I will go out to find a glue sticker. I feel very troublesome.
Next is the shoe bag with shoes. The logo is still brand blue, and the shoe bag is light pink camel, which seems to be unusual in this category.
Last
Quite a harmonious round toe, with Italian flavor, elongated.
I still don’t understand where the meaning of elongation is, or where it looks better.
Pattern
All Brogue short Wingtip. Short Wingtip corresponds to Longwing, that is, Wingtip only reaches the waist of the shoe, rather than continues to the heel.
No matter what kind of Wingtip, they are very decorative shoes. Their timelessness shows the vitality, but I struggle to find a suitable match. The more shoes are decorated, the more casual they are and the more suitable for outdoor. But where can this Oxford go outdoors? I must be limited by my inherent thinking.
Craftsmanship
When it comes to craftsmanship, it is the place where Truffaut upgraded. Let’s look at it from the outside. Wow! It’s really good! That waist and heel finishing.
Sole is also remarkable, blue forefoot with narrow fiddleback waist, followed by copper nail center cross. The color of the sole is even and beautiful. It’s really a great pair of shoes.
Cuban heel, asymmetry provides a top wrapped heel. Shoes are really improving a little bit.
Look at welt stitches, it seems to be rather lackluster. Suture and tooth along the line seem to be two groups of things that cannot be related.
For this seemingly awesome shoe waist, it is the route chosen by many domestic brands, achieved by Blake or even glued the waist. I think I have expressed it many times that I don’t like it. I don’t have much idea about which process is better than which, but I have my own tendency.
At the same time, craftsmanship will always serve aesthetics, and a glimpse of showing off is something that I am very uninterested in. Perhaps the vast majority of consumers like such things, and the behavior of brands is understandable.
There is one thing that I see not only in this pair of shoes, but also in many brands that emphasize narrow waist globally, and that is the sudden retraction of the outer side, and the transition is too unnatural.
I remember I mentioned that the blind waist of traditional British custom-made shoes is made on the inside but not on the outside. You think people are cutting corners, but you don’t know it’s for aesthetic reasons.
Leather
Patina, sometimes I feel that I am out of place with this market. It is quite difficult for me to understand why everyone is so keen on patina. Do you really have to wear sexy dress shoes? Sure, then do you have enough closets to hold? What’s your style of clothing? If not, what’s the use of a simple shoe?
Very few shoemakers do patina right.
Truffaut’s execution is ordinary. If the quality of the leather itself is very high, I think it will pull down instead.
Details
The overall purple lining, if I remember correctly, was seen on Santoni, but the color of Santoni’s lining was not fixed, but it did not form a brand logo. If Truffaut fixed it, it would be good. Anyway, if you want to take the coquettish route, let’s be coquettish from the inside out.
Another feature is a very upturned toe cap. To tell you the truth, I haven’t seen this for a long time. From walking, the toe is higher than the forefoot, and there is no problem. But for dress shoes, there will be a low-end feeling.
Summary
Great progress has been made in the pursuit of showing. I really want to know what most consumers think. I also hope that there are Truffaut fans among readers, and tell me about its advantages and disadvantages.