What information does a pair of shoes have? Size is definitely very important, and seasoned consumers pay more attention to last, and it is best to have the name of the model. Finally, there may be some traceability.
With so many shoe brands on the market, where is the information written?
To sum up, there are three positions.
Lining
This is the most mainstream, British, American, Italian and Spanish brands, all put here.
The inside ankle of John Lobb is the most classic.
Allen Edmonds is at the same place.
Santoni puts information here as well.
Crockett & Jones follows suit.
As far as this element is concerned, there is also one difference, that is, handwriting or printing.
Crockett & Jones, for example, is printed, while John Lobb is handwritten.
Window on lining
Edward Green is the example.
This form can protect information from rubbing off.
Santoni used it once. I think that elements should be adhered to and should not be changed frequently.
Tongue lining
Gaziano & Girling likes it.
I remember a few more.
Saint Crispin put a lot of information here.
Yohei Fukuda puts size, model name and traceability, however no last information.
Meermin has less information and only emphasizes Made in Shanghai.
Then, from less to more, what information is present?
Edward Green has size, last and serial number.
John Lobb has size, last and model name.
Gaziano & Girling puts model name, last, size and serial number with Made in England.
Alden writes size, model number and serial number.
Church’s has size, last, model name and serial number.
J.FitzPatrick puts model name, size, last, serial number and style code.
Other American shoemakers have long information, but only the size is easy to read, and there is no information about the last shape. Other long tracking numbers are even more difficult to understand.
Summary
From the position, the mainstream English ones are all good, but the texture of handwriting is obviously better than that of printing.
In terms of information, I don’t think tracking number seems to be that great, but it may be useful to the factory, but it is annoying for consumers to have so much redundant information.
In the end I think John Lobb’s information is very good. If the traceability of production is considered, Gaziano & Girling’s information is super enough.