Shoe store, this is an interesting topic. In non-luxury shopping malls, the first floor is generally divided into three categories, cosmetics, jewelry and then shoes.
From this perspective, shoes should be a very profitable category. However, dedicated stores of classic mens dress shoes are rare.
What is the difference in experience for consumers.
The answer is two aspects. One is more choices. There will be more styles and brands in specialized shoe stores. The other is that the service staff will be more professional.
I am a person who likes dress shoes very much, and I love this single product more than others, so of course I prefer to come to a special shoe store for eye-shopping.
Rolixue is located in Huating Road, Shanghai, in a narrow lane, and there are endless traffic and pedestrians wandering around.
The yard that came in was a great test of driving skills. One was already full of cars, so it had to plunge into the innermost part. In order not to drive so far backwards when leaving, it had to go through more than a dozen U-turns. Finally you can feel this quiet and leisurely place.
The small courtyard where the iron gate came in was small and relatively empty, without much decoration. Go straight to the second floor.
What I saw head-on was a shoe wall and it is magnificent.
It’s all thanks to the light. This is the scene I saw when I came up, but if you come up, you may see a beautiful lady smiling at you or concentrating on shoeshine.
This is the head of the store, Queena.
I had some communications with Queena, but after talking face to face, I realized that she was so enthusiastic about shoeshine. Watching she opened the drawer of shoeshine supplies, introduced them one by one, which works well and which is used for what. I flashed my mind and thought I had entered her boudoir. She was introducing cosmetics.
When she heard that we were going to hold a shoeshine contest, she was eager to try and felt she will be the winner.
Please don’t treat people in this industry as people who are staring at the money in your pocket. Everyone in this business likes this thing as much as you, if not more than you.
This shoe wall, from left to right, is arranged according to the price, from Mattina on the far left to Enzo Bonafe in the middle, and then George Cleverley, Edward Green on the far right.
Recently, I saw that they announced Roiluxe is the official distributor of Gaziano & Girling.
The overall color of the shoes is traditional, with black and dark brown as the main colors. There are quite a lot of styles, but Oxford and Derby are the main ones. The choices of loafer are limited.
Looking down, there is the workbench for shoeshine, and in front of it is the mirror that has been laid. The back area is a place to shine shoes and work.
Roiluxe will also help guests shine their shoes, especially if they can’t wipe them well, they will be rejuvenated by Queena’s delicate hands.
Turning to the left, there is a place to try on shoes, a big round sofa and two back sofas.
Big mirror, you can see yourself bursting with confidence after putting on new shoes, even the suits you wear seem to fit better.
Sitting on the sofa chair, you can see a small balcony that can be pushed out to the left.
The small balcony is not far away, you can see the street outside Huating Road, but more, you can still see the small yard downstairs.
This is actually a kind of self-seeking, a kind of introspection. There are many similarities with the thinking of people who like gentry clothes. Don’t cater to the trend, don’t go back to the ancients for the sake of going back to the ancients, cover me with clothes, and I am at ease.
Back to the room from the balcony, opposite the big mirror, is another shoe wall. If what you see upstairs is business hanging, then here, it is “how productive people are, how productive the land is”. Coquettish styles and brands are dizzying. Stefano Bemer, Norman Vilalta, none of them are fuel-efficient lamps. Even an old fogey like Edward Green, here, has changed.
This wall is a place to stir the nerves of enthusiasts.
Below the shoe wall, there is also a big round table. This table should be called a palette. Because the shoes above, regardless of style, color and brightness, are more beautiful than the bold shoe wall. If you are a person like me who looks at shoes more aesthetically, this round table is worth playing slowly.
It’s not a big area, three exhibition areas, a reassuring environment, waiting for you with a smile, talking about Queena whose shoes are suddenly full of enthusiasm, and going to sit down.
