Last time someone left a comment under my article, saying that JFP is an Internet celebrity junk brand. I gave him a thumbs-up. The reason is that in my eyes, the cost performance of JFP is not high based on what we expect on Chinese shoemaker.
I talked to the founder Justin Fitz Patrick. He is helpless. The energy cost in Europe is rising, bringing a series of price increases in raw materials, and he has to raise the price of his shoes. When it comes to consumers, the price is quite high.
Compared with shoes made in England, the shoes once made in Spain were extremely cost-effective. When it comes to JFP, there is still a difference in price, but from the previous 400 USD to the current 500 USD, it is really annoying.
Justin said that JFP has two characteristics, one is to make antique shoes modern, such as butterfly loafers and button-up boots with contrasting colours. The other is the urbanisation of outdoor shoes. We saw Colville, a city boot before. Today, let’s take a look at the iconic style of JFP, Snoqualmie.
Unboxing
The watermelon red shoe box is quite intriguing.
The information label is on the side of the pull-out shoe box. Style Snoqualmie, last NJF.
Leather is black boxcalf and red suede, both leather and colours contrast. This is Justin’s favourite play, and I think it is also a good way to quickly improve the beauty of shoes.
Size UK5E. I believe that this comparison table of different size systems will make many people feel useful.
The heavy brand-coloured shoe bag directly wraps the shoes.
Last and upper design
In fact, this “funny” round toe still beams the flavour of Tony Gaziano. Perhaps this is also the foothold of the urbanisation of outdoor shoes in Justin’s mind. If the last does not have a sharp feeling, how to reflect the exquisite taste of the city, even on very outdoor boots?
The upper design is mountaineering boots, and then there are elements of short-faced workwear shoes. In my impression, this kind of hiking boots seems to have been popularised in Italy.
The gorgeous red suede leather surrounds the heel and ankle, blasted the coquettishness of my heart at a little point!
Craft and leather
Black Scotch Grain leather is rare. For outdoor shoes, yellow or tan scotch grain is the default. But on this pair, the taste is right, and it is still consistent with the brand concept, with a mixture of outdoor and urban. The scotch grain represents the outdoors, while the black colour represents the city.
Outsole
It doesn’t have such a rough mountaineering sole. It looks very flavourful on the side. From the bottom, I think it may not be wild enough.
Conclusion
The finishing touch of the red suede makes this exclusive urban hiking boots climb to the peak again.