I very much doubt that Oct Tenth needs to be introduced, maybe it is too famous among domestic leather shoe lovers, let me default to the fact that everyone has heard of it.
But when I think about it, it’s not necessarily. Why? Because they have almost no marketing. In Taobao stores, it is common for customer service not to reply for a few days. The only customer service staff is the female boss herself. Returning customers are more than enough for the lady to be busy, and she is really not willing to spend effort on marketing. In addition, making private label for many foreign brands is the main business.
But the characteristics of Oct Tenth are extremely distinct, which is why so many foreign brands choose such a small workshop to make their shoes. Handwelted construction, plus elements unique to bespoke shoes realized with machines. Speaking of this route, it is very similar to the British brand Gaziano & Girling, except that Gaziano & Girling is still purely machine-based.
At 2021 China Trunk Show, Oct Tenth’s booth attracted everyone’s attention, because each pair of shoes was extremely dazzling.
This year, Oct Tenth is recruiting people, such as Wen Tao, the best cobbler in the country, joined Oct Tenth. Zhang Fei, who is a good hand at patina. A product manager, Mr. Tang who is the cofounder of Oct Tenth, also returned to the place where the dream began.
So, at 2023 China Trunk Show, you’ll see a brand new and upgraded Oct Tenth, more polished, closer to bespoke shoes to be exact.
Let’s take a look at this sharper last, and how finished the shoe is. For example, the broken heel that can be seen, there is also the most important element, that is, the toe gap which is between the toe and the welt. That’s where I wrote in the ACME article, the difference between the main line (9000 RMB) and the Marvel line (4500 RMB) lies.
In addition, the welt treatment has upgraded stitches, better matching of stitches and fudge and edge finishing. All these definitely make people think at first glance that this is bespoke shoes.
Regarding of value, Oct Tenth has indeed mastered it, and it continues to push forward.
If you want to see the upgrade shoes, June 22-24, the Dragon Boat Festival holiday, Shanghai Hongkou District Jinchao 8 lane, see you all there.