The brand M.Mowbray was introduced earlier, simply put, it is the Japanese company R&D got the formula of Meltonian shoe cream, and then launched the brand. Japan has many well received shoe shine brands such as Bootblack and Brift H. Let’s talk a little bit more today about what people don’t know.
MOWBRAY, a company that started out as a distributor, represents a number of international brands.
The brand Meltonian is British and was once warranted by the Royal Family.
The early jars were navy blue.
For a long time, when it came to shoe cream, people thought of Melonian, and when it came to polish, it’s KIWI.
Although Meltonian is a British brand with roots in the UK, production was carried out in a factory in Italy at an early stage. This product was later acquired by Sara Lee of the U.S., who also carried KIWI and other products.
However, after the acquisition, the composition has also changed, perhaps for the purpose of cost reduction.
This blue package is the product after the acquisition.
In 2002, Sara Lee sold Meltonian along with Kiwi to SC Johnson USA, who kept Kiwi but swept Meltonian straight into the trash.
Seeing this phenomenon, M.MOWBRAY replicated Meltonian’s formula.
M. Mowbray’s formula was obtained from Italy, and retained a certain production over there, but many high-end product lines are produced in France, and the company is also very familiar, that is Famaco.
Famaco is also making private label for Spanish shoemaker Carmina.
