The biggest thing about Badia is that the shoes are like a person. Who? The brand soul, Jiang Daoyuan.
It may be too light to say that Jiang Daoyuan is the manager, he is the founder of the brand, also lastmaker, pattern maker and quality manager, so if Badia is not like him, it is unreasonable.
So, where is it like?
The lasts.
In the field of classic men’s shoes, there is Berluti, which jumps beyond the three realms and is not among the five elements, which is completely a fashion route; There are also French ateliers who thrive entirely by color; And then there’s Paolo Scafora, which put Norwegese construction on every model. For these brands, everyone’s first attention is these eye-catching elements, but other brands of shoes, if not in some extremely bright colors, do you think everyone looks at?
It is the shape of the shoe, not the various designs of the upper. That is to say, while many people do not know the concept of shoe lasts, it is this thing that determines everyone’s preference the most.
Daoyuan is about 185 cm tall and very thin. People of this size should wear slender and slim shoes. So most of Badia’s shoes give people a slim and slender feeling.
And Daoyuan is a sensitive, delicate person. The details of the product are monitored with stubbornness. So Badia’s quality control is also very good.
Some time ago, I unboxed Badia’s newly released handwelted collection, and you should have noticed the meticulous craftsmanship.
Now Badia also has a full display closet in Roiluxe, which is convenient for more people to reach offline.
At 2023 China Trunk Show, what new work will Badia come up with, and what special release will there be? I’m just as curious as you are!